Download PDF Everyday Fashions of the Fifties As Pictured in Sears Catalogs (Dover Fashion and Costumes)

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Everyday Fashions of the Fifties As Pictured in Sears Catalogs (Dover Fashion and Costumes)

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About the Author

JoAnne Olian is a former curator of the costume collection at the Museum of the City of New York and the author of numerous books on the history of fashion.

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Product details

Series: Dover Fashion and Costumes

Paperback: 128 pages

Publisher: Dover Publications (September 5, 2002)

Language: English

ISBN-10: 0486422194

ISBN-13: 978-0486422190

Product Dimensions:

9 x 0.2 x 12 inches

Shipping Weight: 1 pounds (View shipping rates and policies)

Average Customer Review:

4.6 out of 5 stars

36 customer reviews

Amazon Best Sellers Rank:

#291,402 in Books (See Top 100 in Books)

I already owned Everyday Fashions of the Thirties as well as the Forties and was DYING to purchase this one. I was not disappointed. It's a fascinating look at some of the fashions that are offered back in the 1950s. It's all black and white, copied from actual Sears catalogs. Great for people who are into period clothing, fashion designers or people who love the 1950s and like to see what the style was. I use it for inspiration for my accessories line as well as making clothing for myself.

I ordered 3 of these, too, (in addition to the 3 I ordered of the Everyday Fashions of the Forties) for gifts at a 70th birthday party.I love this catalog just as much as I loved the 'forties' catalog. There were some changes in fashions from the 1940s to the 1950s, and it is tons of fun to look at them. The pages are reproduced clearly, and I love the variety of styles shown: children, youth, adults, etc. I remember these styles, too, just like I remembered the 1940s fashions.

This thin but satisfying volume is crammed with black-and-white photographs of 1950s clothing of almost every type (no high fashion -- this is department store clothing). There is an obvious effort to represent as many types of clothes as possible and focus on representative fashions of each year, from the 40s-ish fashion of 1950 to the beginnings of mod in 1958. Many of the garments are accompanied by catalog text, which provides a surprising amount of detail on the construction of the garment -- great for anyone looking to recreate similar styles. I suppose many of the prospective clients were home seamstresses and knew the vocabulary, and perhaps expected to be told by the store what type of fastening, seaming, or back vent a garment had. There is also a lot of information about fabric, as the catalogs tended to brag about whatever horrible synthetic fabric was considered advanced that year. My favorite item in the book may be the anachronistic "push up bra" from 1957, described as providing "above-the-bra loveliness."This book can't compete with thicker compilations that provide color photographs, and it may not contain enough of whatever your particular interest is (there aren't many undergarments, for instance). But it's a good source for information and inspiration for retro fans, and well worth the relatively low price.

Love these books for art projects and just fun to see how fashion has changed. My book was shipped in the same box with my other purchase which was a liquid fabric wash. The lid was loose so the cover of the book has some damage and a sticky residue. Luckily it did not damage the inside of the book. Would have been better if they either shipped separately or sealed the liquid with plastic before shipping.

I was born in early 1953 so many of the fashions still mean something to me. I have to admit that I'm still drawn to the femininity of the period but I have my dreams and you have yours and we'll leave it at that. This is a good book for the money. Not too detailed, the reproductions can get a little bit fuzzy and there is no color; but this what you get for $15 these days. If you like what you see here, there are other resources to persue. It's a pretty good starting point.

brings back so many memories!

...however, I found this other book "Fashionable Clothing from the Sears Catalogs: Late 1950s" to be more helpful as there were more images despite the narrower span of time. Also the images are in color in the book I mentioned.

A wonderful look back at my growing up years in the Fabulous Fifties! Kaye Cloniger

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Everyday Fashions of the Fifties As Pictured in Sears Catalogs (Dover Fashion and Costumes) PDF